The emotional states inside us are very, very real and the product of biological evolution. They are helpful to us in our attempt to survive. Experimental economics and behavioral sciences have recently shown us how important they are to us as social creatures: To cooperate you have to trust the other party, even though a rational analysis will tell you that both the likelihood and the cost of being cheated is very high. When you trust, you experience a physiologically detectable inner glow of pleasure. So the inner emotional state says yes. However, if you rationally consider the objects in the outside world, the other parties, and consider their trade-offs and motives, you ought to choose not to cooperate. Analyzing the outside world makes you say no. Human cooperation is dependent on our giving weight to what we experience as the inner world compared to what we experience as the outer world.
INSIDE OUT: THE EPISTEMOLOGY OF EVERYTHING, by TOR NØRRETRANDERS